History

PRISM  is a graphic based clothing label, the brainchild of Fabien Baudin.
Inspired by everything from the street, the mountain, love and death, sex and money to social status, politics, nature, God, .., each PRISM design is distinct due to its freshness, creativity and originality.  The label is run from their Lausanne studio with every collection featuring collaborations and artworks from emerging artists from around Switzerland and some of European country.
At the creation of his T-shirt line, Fabien Baudin set out to accomplish three goals :

•  Display the works of emerging artists, designers and photographers in order to propel their careers and support the underground art movement, through design collaborations
• Introduce fans of both fashion and the arts to new designers, photographers and illustrators, to whom otherwise consumers may have not been exposed
• Create a line that is wearable, comfortable and stylish, yet has an opinion

From the company’s genesis, the focus has always giving artists and collaborators a place to express not only their designs, but also their points of view on a range of topics. Every part of the production and the unique pieces that are seen each season along metropolitan streets and urban clusters around the world, celebrate one person, and that’s the artist.
Each new PRISM collection is released every six months with special features every 3 months s with an array of t-shirts, accessoires and sweatshirts, scarves, pants.
Since their first tees collection were released in 2006, PRISM  has found a happy home within Switzerland’s art and music scene. Now stocked in over 15of stores troughout Switzerland, France, Germany and US, PRISM is now getting ready for world domination, with new stores popping up each month.